We believe that all events must have their own strategic aims and, if appropriate at the time, work within your companies overall marketing strategy. That’s why at the beginning of every event we like to know what it is you are looking to achieve.

To enable this we have a strategic partnership with COMMSTAR, an integrated marketing and event design agency, whose staff are experienced in looking at the strategic requirements and implications to produce a well thought out event to meet with your marketing objectives. Client experience includes both B2C and B2B in both private and public sectors.

Working as part of the Sounds Commercial team at the commencement of the project objectives will be prioritised and strategy agreed upon. This often includes:

• Linking in to overall brand strategy and identifying event sub brands • Segmenting and agreeing on audiences • Agreeing a design strategy • Identifying pre and post event promotional tactics alongside your companies overall marketing plan • Considering the event objective (the launch of a product, sales training or motivation, bringing on board distributors) • Getting the most out of split work groups • The timing of the event in relation to your sales cycles • Ensuring a follow-up strategy is in place • Measurable evaluation and ROI